EmbraerX’s unveiled its first Prototype Room, a space for connection between technology, accessibility, collaboration and creativity, at Austin’s South By Southwest (SXSW) festival in March.

The Prototype Room featured a series of interactive experiences for people to understand and imagine the Flying Vehicle and Urban Air Mobility. The proposal was to invite the public to know and interact with EmbraerX from their projects and ideas more audacious and revolutionary.

“The industry needs to build a collaborative ecosystem to reinvent mobility. But it will only be possible, if we ignite people’s imagination and show we are not offering product, but a social transformation,” said Antonio Campello, CEO of EmbraerX.

EmbraerX, a wholly owned Embraer subsidiary, exists to build disruptive businesses, considering that transportation will probably be disrupted by the exponential growth of new technologies as well as the development of new business models.

Embraer has partnerships with dozens of universities and research centres and also co-creates with customers and aerospace companies around the world. The company is also part of the Uber Elevate Network, sharing the vision that on-demand aviation has the potential to radically improve urban mobility, improving the quality of life for people who live in congested urban communities.

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